Ed Hardy Takes Over Culture Kings Melbourne

Melbourne, nostalgic 2000s vibes are coming for you!

To celebrate the one and only Ed Hardy retailing exclusively at Culture Kings for Australia and New Zealand, Ed Hardy is taking over the Culture Kings Melbourne store with an immersive, House of Hardy activation.

What: One of the most iconic and sort-after brands of the 2000s, Ed Hardy celebrated self-expression with an edge - merging bold, traditional tattoo iconography with denim and rhinestones to produce the ultimate fashion pieces that became favourites for celebs like Kim Kardashian, Snoop Dogg, Zac Efron and more.

The House of Hardy weekend showcases the synergy between the Y2K icon and Culture Kings with an immersive experience that blends elements from each world-famous brand. The event weekend is delivering tattoo stations, an interactive graffiti wall, major prizes and more to give you the ultimate Ed Hardy x Culture kings experience.

Where: Culture Kings Melbourne Culture Kings Melbourne, the heartbeat of streetwear and urban style, is the chosen venue for this epic meet & greet. Located at 19-25 Russell St, the store is ready to welcome you into the world of fashion, music, and everything in between

When: Fri, 22nd November 2024 - Sun, 24th November, 2024. The activation is open 11AM-6PM Friday & Saturday, and 11AM-5PM Sunday.

Ed Hardy's exclusive partnership with Culture Kings brings a fresh twist to the iconic tattoo-inspired brand, merging Ed Hardy's bold, vintage designs with Culture King's modern streetwear influence - offering pieces that blend nostalgia with contemporary style.